28 Jan Op-Ed: Ferrero feels the heat
Spread the happy. If Nutella took its slogan to heart it could circle the globe and back again. The nut-and-chocolate gunge is adored by children and has its own world celebration day. In France, a 2018 supermarket promotion sparked a riot. Nutella has overtaken Marmite as Britain’s favourite spread, and divides opinion as sharply.