17 May Thoughts on FMCG marketing today
Leading FMCG companies (or CPG as they're called in the US) are regarded as 'universities of marketing', drawing the brightest and most ambitious graduates. But is the fast-changing FMCG world still so attractive? Here's some insightful commentary by Michael Bollinger, president, Smith Brothers Agency...
Barry Calpino signed up at Mondelez in 2015 to create an entirely new snack brand he named Véa, a recognition by the company that there are only so many flavours of Oreo cookies and boxes of Ritz crackers people are going to buy. But now he's quit....