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Globally, chocolate and its source, cocoa, are in a moment of dynamism and change. In some cases it’s for the worse, as the industry faces the realities of climate change. Other changes, however, are for the better, as cocoa producers, chocolate makers, researchers and even retailers offer creative new ways to interact with this beloved food and the people who bring it to us.

Food developers love thinking about which "it" flavour is going to pop this year, or which vegetable will replace kale and cauliflower. But there are generally bigger, longer-term societal changes that drive these things. These are Macro Trends, as outlined by Mattson, a Silicon Valley food innovation and development firm, and which it believes will impact things in the long term. Here are its picks for 2019.

As brand owners, from the giants to the smallest of startups, have found to their cost, no matter how smart your company is we are all at the mercy of trends. The power to influence them is limited. Success comes from keeping an eye on the approaching waves, and if they’re right for your brand, catching them at the right time and successfully surfing them.