Tate & Lyle
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UK: Tasty marketing campaign from crisp manufacturer

Here’s news of an inspirational Christmas marketing campaign from the UK’s Kettle Chips – one that leads to the question, why hasn’t this been done before?

Kettle Chips is giving away sets of seasoning shakers containing the same ingredients used to flavour its crisps, in shakers designed to look the same as the crisp packets.

They include five flavours: Mature Cheddar & Red Onion, Crispy Bacon & Maple Syrup, Sweet Chilli & Sour Cream, Barbecue Beef Brisket and Jalapeño Jack.

The competition is being promoted through a social video campaign, “Real seasonings’ greetings”. Fans are invited to use Facebook and Instagram to tell the brand how they would use the seasonings.

The competition will run for two weeks.

Kizzy Beckett, senior brand manager at Kettle Chips, said: “Some of our fans are so obsessed with our products, we’ve been told hundreds of times they’d love to get their hands on pure seasoning to sprinkle over their food.

“This is our chance to continue the investment into our brand whilst giving consumers their chance to live their crisp-loving dreams.”

Source: CampaignLive.co.uk

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