Here's news of an inspirational Christmas marketing campaign from the UK's Kettle Chips - one that leads to the question, why hasn't this been done before?
Playing on the global craze for smart phones, SA's two leading fruit juice players have become embarked on humourous tit-for-tat, pun-rich marketing campaigns for two special edition launches - it's Liqui-Fruit BlackBerry vs Ceres Apple! [Click pic to enlarge]