07 Dec UK: Tasty marketing campaign from crisp manufacturer
Here's news of an inspirational Christmas marketing campaign from the UK's Kettle Chips - one that leads to the question, why hasn't this been done before?
12 Jun Simba opens new advanced factory in KZN
Leading South African snack manufacturer Simba has officially commissioned its new state-of-the-art manufacturing plant in Prospecton, KwaZulu-Natal, its third in the country. The new plant was ceremonially opened by Simba's Business Unit CEO, Alan Henderson and supply chain director, Rod Robinson (seen left).
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21 Feb New Salt & Black Pepper flavour brings variety to Lay’s
Simba has introduced a new variant to the snacks category with the launch of Lay’s Salt & Black Pepper, delivering on its promise of "continuously adding delicious flavours to its irresistibly light and crispy range of snacks"....
11 Oct UK: Introducing Guinness crisps!
Now here's a snack launch that must have been a challenge for a team of flavourists: creating Guinness crisps and conveying the strong, bitter-sweet flavour of Irish stout....
07 Apr Pringles – once a flop, now sold for billions
In announcing the sale of Pringles this week, Procter & Gamble concluded what had been a tumultuous, sometimes zany, 50-year experiment in engineered food....
04 Nov Simba flavour winner announced
Simba has announced the winner of its innovative "What's Your Lekker Flavour?" competition.
...09 Jun Simba uncovers creative South African flavours
Simba has announced top four flavours in the What's Your Lekker Flavour? competition and launched the chips. This great marketing idea has clearly engaged many thousands of consumer and uncovered some funky, creative and truly South African flavour profiles.
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