05 Nov McDonald’s boss booted for office fling
McDonald's has fired its highly successful chief executive, Steve Easterbrook, after he had a relationship with an employee.
McDonald's has fired its highly successful chief executive, Steve Easterbrook, after he had a relationship with an employee.
Two iconic American brands have parted ways: McDonald’s will stop serving Heinz ketchup in all of its stores worldwide after the condiments company hired the former head of Burger King as its new chief executive....
Hold the fries, pass the salad! McDonald's reports it will offer healthy options as part of its popular value meals, letting customers choose a side salad, fruit or vegetables instead of french fries. This news follows the launch by competitor, Burger King, of...
Describing the McDonald’s double cheeseburger as “the cheapest, most nutritious, and bountiful food that has ever existed in human history” might seem beyond fanciful, but according to the author of Freakonomics, it is not as absurd...
The American burger chain has taken France's cherished Camembert cheese and stuck a 'Mc' in front of it.
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The world's two biggest food and fast-food players are leading the way again. Nestlé and McDonald's have launched QR codes on their labels and packaging designed to provide customers with smartphone access to information about the nutritional profile and environmental and social impacts of their...
Fred Turner, the man who made McDonald’s, died on January 7th, aged 80. He's a lesser known figure than the company's founder, Ray Kroc, but he was as instrumental as his boss in creating the burger giant. A fascinating historical look at McDonald's....
In Australia, McDonald's is often called "Macca's," a quirky nickname that the fast food giant has submitted to the Macquarie Dictionary for consideration in the next edition. Now, the company is embracing the nomenclature to celebrate its 40 years Down Under and...
McDonald’s Canada has gambled with a frank question-and-answer-driven social media campaign that has gone on to earn huge publicity and positive reviews. The CMO behind the campaign explains how and why the transparent approach worked....
The adage "Think Global, Act Local" is an essential for multinationals entering new countries - and how apt that McDonald's, famed for its beef-based Big Mac burgers as well as its ability to tailor its product to local tastes, has said it will open its...
Who cares if the Olympics are sponsored by Coca-Cola and Cadbury? The critics of London 2012’s fast-food funders can go take a running jump, writes Rob Lyons in this provocative piece...
McDonald's in the UK has developed Fruitizz, a fizzy drink aimed at kids that provides one of their five daily portions of fruit and vegetables and offers an alternative to soft drinks such as Coke and Fanta....
Most marketers would love to be McDonald's. It's the world's largest fast feeder by sales. Global same-store sales rose 5.6% last year over 2010 -- its eighth consecutive year of positive same-store sales. It's rated the world's No. 6 brand by Interbrand...
McDonald's will briefly become the UK's biggest retailer of children's books with a month-long promotion to replace the usual plastic toy in its Happy Meals with a book....
Want a Big Mac? That'll be 490 calories...
American technology entrepreneur, Jonathan Kaplan, made a fortune as the founder of camera company, Flip, that was acquired (and shut down) by Cisco. He's just started The Melt, a food concept that he intends to make into a billion-dollar fast-food chain, and attracted the backing...
McDonald’s USA President Jan Fields has announced the company’s “Commitments to Offer Improved Nutrition Choices”, a comprehensive plan that aims to help customers — especially families and children — make nutrition-minded choices whether visiting McDonald’s or...
The busiest and biggest McDonald's in the world will be within the Olympic park in London, when it opens for business next UK summer, seating 1 500 customers.
...Is Ronald McDonald getting too old? Kids nowadays seem more interested in smart phones and cool apps than his over-painted smile, floppy shoes and silly demeanour. He also seems out of step with McDonald's new efforts to appeal to adults. And he’s fallen flat in...
The next "one billion served" may get their burgers without speaking a word. McDonald's is jumping on the technology bandwagon with a new system that will soon change the way European customers order food - picture computers instead of humans asking whether customers prefer fries...