15 Nov UK: Mars is launching a vegan ‘milk chocolate’ bar
Mars is launching a new line of vegan chocolate bars in Britain, becoming the first major confectionery company to offer a plant-based alternative to milk chocolate.
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08 May Mars building massive wind farm in Texas
Mars, in a partnership, is building a 200MW wind farm near Lamesa, Texas, that will generate 100 percent of the electricity needs of all of Mars’ US operations. Mars claims it's the biggest long-term commitment to renewable energy use of any food...
10 Apr Mars to buy big chunk of P&G’s pet food business
Mars and Procter & Gamble have announced that Mars has agreed to buy the IAMS, EUKANUBA, and NATURA brands in major markets for $2.9-bn in cash. This is a significant strategic move for Mars Petcare to complement its large and growing global pet care business....
13 Jun Mars introduces ‘Vegetarian SNICKERS’
Mars International India, part of the world’s leading chocolate manufacturer, has launched of its popular SNICKERS chocolate in all new vegetarian ‘avatar’ - specially manufactured keeping in mind "the growing number of vegetarians in India". [Surely India has always had a vast population of vegetarians?]...
22 Mar US: Wrigley’s new gum comes with a warning label
Wrigley wants to burst the bubble of the energy drink industry. The chewing gum giant, owned by private candy maker Mars, is rolling out a caffeinated product called Alert that will bear a warning label to scare off kids and those with sensitivities to the...
23 Aug Cocoa: next super-ingredient at the tipping point?
The convergence of scientific and technological progress, corporate strategy, consumer knowledge and desire for foods that can claim to be “naturally healthy” is bringing cocoa to a tipping point. Though the growth curve may be a long and gentle one, cocoa’s use in foods as...
23 Aug Cocoa: next super-ingredient at the tipping point?
The convergence of scientific and technological progress, corporate strategy, consumer knowledge and desire for foods that can claim to be “naturally healthy” is bringing cocoa to a tipping point. Though the growth curve may be a long and gentle one, cocoa’s use in foods as...
27 Apr UK: Mars enters the powdered milkshake market
MARS is entering the powdered milkshake mix category with the launch of MARS Chocolate Milk Mix....