13 Jun 2013 Mars introduces ‘Vegetarian SNICKERS’

Mars International India, part of the world’s leading chocolate manufacturer, has launched of its popular SNICKERS chocolate in all new vegetarian ‘avatar’ – specially manufactured keeping in mind “the growing number of vegetarians in India”. [Surely India has always had a vast population of vegetarians?] “To cater to the increase in demand for ‘eggless’ chocolates, and our objective to offer the best possible relation between quality and price, Mars has set-up a completely new assembly line to manufacture the new vegetarian SNICKERS specially for the Indian market,” said an official spokesperson.

SNICKERS vegetarian chocolate will be available in two pack sizes – 25gms and 54gms across retail outlets, departmental stores and ‘kirana’ shops in India. The non-vegetarian SKU’s will however continue to be available in the market as well.

Speaking during the launch of new SNICKERS, MV Natarajan, MD, Mars International India, Chocolate Business, said: “With SNICKERS green dot we wish to cater to our growing vegetarian consumers. We believe that SNICKERS with its unique taste, peanut content, distinct size and shape will be a perfect choice for people to satisfy hunger.”