Tate & Lyle
Carst and Walker
Snickers Vegetarian

Mars introduces ‘Vegetarian SNICKERS’

Mars International India, part of the world’s leading chocolate manufacturer, has launched of its popular SNICKERS chocolate in all new vegetarian ‘avatar’ – specially manufactured keeping in mind “the growing number of vegetarians in India”. [Surely India has always had a vast population of vegetarians?] “To cater to the increase in demand for ‘eggless’ chocolates, and our objective to offer the best possible relation between quality and price, Mars has set-up a completely new assembly line to manufacture the new vegetarian SNICKERS specially for the Indian market,” said an official spokesperson.

SNICKERS vegetarian chocolate will be available in two pack sizes – 25gms and 54gms across retail outlets, departmental stores and ‘kirana’ shops in India. The non-vegetarian SKU’s will however continue to be available in the market as well.

Speaking during the launch of new SNICKERS, MV Natarajan, MD, Mars International India, Chocolate Business, said: “With SNICKERS green dot we wish to cater to our growing vegetarian consumers. We believe that SNICKERS with its unique taste, peanut content, distinct size and shape will be a perfect choice for people to satisfy hunger.”

Tags: , ,

Trackback from your site.

Leave a comment

You must be logged in to post a comment.

Weekly Newsletter

Subscribe to our newsletter! It's free!

On Facebook