13 Aug The nine habits of highly effective nutrition companies
If you want to make a success in the healthy food/nutrition business, here are some of the "most-proven" elements of strategy that you need to follow...
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15 Nov Welcome to Dairy 2.0
Dairy innovation is taking a new direction. The last two decades have seen product developers focus on low/no-fat and on attempting to shoehorn into dairy products ingredients such as plant sterols, omega-3s and others, in order to offer medicalised benefits. But this period is...
29 Jul Functional foods: the risky strategy of brand extensions
What strategy could you propose to management that they will like the most – but which has, at best, only a 50-50 chance of success? The answer: brand extension. The reason: because executives believe it’s a low-risk strategy. The reality:...
02 Apr Redefining breakfast: two strategies that are breathing new life into a tired category
A new brand that’s rocketed from zero to £44-million in sales within three years and is helping redefine a category, and an old brand that has found growth by using an approved health claim to connect to one of the biggest consumer needs...
20 Feb Entrepreneurial tortoises beat corporate hares
How do you measure the success of an innovation? Sales results achieved is the obvious answer – and flowing on from that, profits. But given that markets, business and products all evolve over time, a key part of the usefulness of any...
20 Feb Old school strategy to build next generation snack brand
Using a proprietary drying process, start-up Wholesome Valley Foods is offering the nutrition of bananas in a more portable and lasting format with its Barnana chews. Given that US consumers buy more bananas than any other fruit, the company’s dream to become...
05 Jan Naturality “super-trend” is set to remain dominant in 2013
The influence of ‘naturality’ over food and beverage product development will continue to grow in the coming year, according to the latest edition of New Nutrition Business’s trend-spotting report, 10 Key Trends in Food, Nutrition & Health 2013. This highly-regarded annual report...
08 Nov Soaring sales in the West for another super-premium Asian drink
Sales of Kombucha, a traditional Asian fermented beverage, are surging, both in its original form and in formats that have been modified to better suit Western tastes. Despite a weak economic backdrop and super-premium pricing, US sales of kombucha leapt by 22% to $327 million...
08 Nov Genius gluten-free bread proves a clever move
Couple strong motivation – in this case, a personal gluten-intolerance – with the determination to improve on the over-processed gluten free breads already on the market, add in a touch of good luck, and you get a product that’s rocketed in just three years to...
03 Oct Ready for breakfast?
It’s hard to believe, but breakfast cereal is no longer convenient enough. Consumers increasingly demand breakfast options that are more convenient and easy to eat on-the-go. For companies willing to innovate, this is creating some amazing – and profitable – opportunities, reports New Nutrition Business.
03 Oct 2012: the year that protein reaches its tipping point?
In just four years a start-up American company has achieved what much bigger companies have spent over a decade trying – and failing – to do: create awareness of protein in the mass market as a health ingredient. And the most important fact that everyone...
15 Aug Ingredient suppliers must take over the controls – COMMENT
Ingredient suppliers normally focus on marketing their ingredients to brand owners in the hope of getting them used in their products. And as most ingredient sales and marketing professionals know, it’s a frustrating process. Comment by New Nutrition Business's founder and editor-in-chief, Julian Mellentin.
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30 May Can high-fat diets fight diabetes – and lower the cost of diabetes treatment?
We're all familiar now with the idea of "good fats" and "bad fats", with fish oils in the role of "good" and saturated animal fats the "bad”. The progress of nutrition science is now taking this idea a step further. It's not...
30 May Muesli with a mouseclick: new approaches to successful direct-to-consumer business
Food and beverage companies around the world – from the largest to the smallest – are experimenting with new ways to reach consumers, to bypass supermarkets and keep more margin (see Micro-Trend 7 in New Nutrition Business's NB 10 Key Trends 2012).
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17 May Lactose-free dairy booms – and there’s more to come
The market for lactose-free dairy products has doubled in the past five years – and is set for similarly impressive growth over the next five, says a new report by industry experts New Nutrition Business....
01 Mar Seniors and their need for healthy ageing
Senior nutrition has become the key driver of innovation in the food and health market with consumers over 50 already making up the most important group of buyers for most health brands, says New Nutrition Business.
...16 Jan ‘Naturality’ will be the top trend in 2012, says New Nutrition Business
‘Naturality’ is set to be the leading driver of innovation in the food and beverage market in 2012, according to the latest edition of New Nutrition Business’s eagerly anticipated annual trend-spotting report. 10 Key Trends in Food, Nutrition & Health 2012 says naturality has become...
01 Dec Convenience, indulgence and “natural functionality” drive a super-premium success story
What is it that drives consumers, even in a zero-growth economy, to pay a super-premium price for berries – in fact a 90% premium over the next-highest-priced category? It comes down to six factors, but these factors aren’t exclusive to berries – they’re also key...
23 Aug Cocoa: next super-ingredient at the tipping point?
The convergence of scientific and technological progress, corporate strategy, consumer knowledge and desire for foods that can claim to be “naturally healthy” is bringing cocoa to a tipping point. Though the growth curve may be a long and gentle one, cocoa’s use in foods as...
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