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PepsiCo has unveiled a new global brand identity for the first time in nearly 25 years, reflecting what the company says is its evolution into a “modern, forward-thinking” food and beverage powerhouse....
Former Australian social media influencer and “wellness guru”, Belle Gibson, is back in the news for all the wrong reasons. Exposed as a fraud and facing prosecution, this article discusses how and why lifestyle and wellness gurus/scamsters flourish.
Barry Calpino signed up at Mondelez in 2015 to create an entirely new snack brand he named Véa, a recognition by the company that there are only so many flavours of Oreo cookies and boxes of Ritz crackers people are going to buy. But now he's quit....
Many factors can cause a product category to fall out of favour and lose popularity with consumers; demographic shifts, health trends, changes in consumer taste. When this happens marketers are faced with tough questions: Which product innovations and messaging can win consumers back? What current...
In the face of tough economics and stiff competition from fresh foods and smaller brands, the likes of Kraft, Kellogg and Mondelez have committed to more cost-cutting and more targeted digital marketing.
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Mondelez South Africa reports it went the extra mile in researching and creating a new marketing campaign for its famous Oreos cookies - embarking on a qualitative market survey to find out what effect modern lifestyles are having on South African families....
What strategy could you propose to management that they will like the most – but which has, at best, only a 50-50 chance of success? The answer: brand extension. The reason: because executives believe it’s a low-risk strategy. The reality:...
What strategy could you propose to management that they will like the most – but which has, at best, only a 50-50 chance of success? The answer: brand extension. The reason: because executives believe it’s a low-risk strategy. The reality:...
You may consider yourself a healthy eater and assume that your self control and knowledge of nutrition has helped you develop good habits. But are you as healthy as you think? A new study out of Dartmouth College, Hanover, New Hampshire, that...
So it’s 2013, and people are still getting worked up about interracial couples in ads - in America! In late May, a seemingly benign television commercial over breakfast cereal, in this case the ubiquitous Cheerios, has generated something of a media tornado in America. No,...
According to Rabobank, the rise of the ‘hybrid consumer’ in First World markets is an emerging trend with significant implications for food companies, food retailers and food service companies. ...
Millennials are leaving indelible footprints on the global marketplace. It is a demographic group that has been the darlings and devils of marketers. How to influence these masters of customisation and self-expression remains a mystery to many. To help crack the Millennials’ path to purchase...
When it comes to advertising, celebrity endorsements mean more than you think. A new study looking at Gary Lineker's appeal as celebrity spokesman for Walkers potato crisps has unveiled some astonishing findings behind this type of food marketing.
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Tracy Foulkes and Paul Raphaely are the culinary-marketing genies behind the fabulous NoMU range of condiments and beverages – and they’ve now extended their brand into publishing, partnering with Penguin Books SA to produce another innovative first for South Africa – the NoMU Recipe Box....
In Australia, McDonald's is often called "Macca's," a quirky nickname that the fast food giant has submitted to the Macquarie Dictionary for consideration in the next edition. Now, the company is embracing the nomenclature to celebrate its 40 years Down Under and...
Bob Gamgort is the CEO of Pinnacle Foods, a leading American FMCG food marketer whose portfolio includes Birds Eye, Duncan Hines and Vlasic, brands that can be found in nearly 85 percent of US homes. He was interviewed by NielsenWire as part of...
The US Federal Trade Commission (FTC) has announced the results of a comprehensive study of food and beverage industry marketing expenditures and activities directed to children and teens. The study gauges the progress industry has made since first launching self-regulatory efforts to promote healthier food...
Who wouldn’t want to smell like a pizza? The dough, the spices, the cheese, the greasy cardboard box — all that olfactory delight might be too much for one fast-food connoisseur to handle. But now you, too, can smell like the inside of...
