08 Feb 2013 NoMU launches stylish Recipe Box

Tracy Foulkes and Paul Raphaely are the culinary-marketing genies behind the fabulous NoMU range of condiments and beverages – and they’ve now extended their brand into publishing, partnering with Penguin Books SA to produce another innovative first for South Africa – the NoMU Recipe Box.

Since creating the original NoMU range of products in December 2000, Tracy has continued to produce quality food products and concepts that are an honest and authentic reflection of what she needs in her own kitchen. Part of her efforts are her much-loved Recipe Mailers, a means of sharing her creativity and passion for food with her fans – and which she has done for over seven years.

She and Penguin have now put her recipes into a card format, boxed stylishly for people to personalise, collect and swap.

“We wanted something that would not get shelved. I was brought up in the sort of home where recipes were often personalised, hand-crafted and carefully collected. Each recipe represented a technique, a memory, a special way of creating something uniquely yours. To this day, this is still very much the way I like to cook, often changing and updating and revising my favourite foodie moments as I go along. This is why the NoMU Recipe Box suits my lifestyle perfectly, and I really hope it will suit others, too!” says Tracy Foulkes.

ABOUT THE AUTHOR: Tracy Foulkes is the creator and co-director for NoMU Brands, a leading company in lifestyle and food product innovation. While the NoMU range of products is exported to 38 countries, Tracy’s primary focus is new product development.

She runs NoMU in partnership with her husband and head of marketing, Paul Raphaely. Tracy and Paul live in Cape Town, with their two children, two dogs, a bond and a frustratingly long list of things they never seem to get to.

See more at http://www.nomu.co.za/recipe-mailer