BIOGRAPHICS is a Youtube channel and website dedicated to providing thoughtful and interesting biographies on the people who helped shaped the world. Do take a look at the story behind Kellogg's and other breakfast cereals.... Extraordinary and fascinating stuff!
In a super-smart campaign that should appeal to kids of all ages, Kellogg’s in Australia has temporarily made the packaging for its most popular cereal varieties black and white, in a new partnership with Crayola, encouraging consumers to ‘colour and win’.
Leveraging the massive trend of digestive wellness, the Kellogg Co has introduced Hi! Happy Inside, a new brand geared toward consumers in search of better health.
Kellogg has appointmented of Gerald Mahinda, 55, as Managing Director Sub-Saharan Africa, with effect from February 1, 2014. Mahinda joins Kellogg from Diageo where he spent 14-years in leadership roles and was instrumental in delivering transformational growth for Diageo in...
In the face of tough economics and stiff competition from fresh foods and smaller brands, the likes of Kraft, Kellogg and Mondelez have committed to more cost-cutting and more targeted digital marketing.
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A new brand that’s rocketed from zero to £44-million in sales within three years and is helping redefine a category, and an old brand that has found growth by using an approved health claim to connect to one of the biggest consumer needs...
A new brand that’s rocketed from zero to £44-million in sales within three years and is helping redefine a category, and an old brand that has found growth by using an approved health claim to connect to one of the biggest consumer needs...
Kellogg South Africa has come up with a nice piece of innovation catering to local tastes: Kellogg’s Corn Flakes Instant Porridge. (Click to enlarge)
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The Kellogg Company is promoting its updated research compendium spanning scientific research that plugs the health benefits of cereals as a breakfast choice. The updated research compendium ‘Cereal: The Complete Story’ is intended to “give people the facts on this nutritious...
The cereals giant Kellogg hopes to add some more snap, crackle and pop to its financial results with the acquisition of Pringles. The $2.7bn (£1.7bn) deal adds the famous tubes of saddle-shaped crisps into a portfolio that includes Kellogg's Corn Flakes, Rice...