10 Apr Frozen & chilled foods: Reinvention
Mintel analysts investigate how brands are working on new strategies to revive and premiumise their chilled and frozen ranges as consumers become more demanding.
More results...
Mintel analysts investigate how brands are working on new strategies to revive and premiumise their chilled and frozen ranges as consumers become more demanding.
With frozen food sales declining and fresh prepared foods growing, this US and global trend is seeing the redirection of products from the freezer case toward the deli counter.
...
What's not to love about Amore - a South African food venture that's offering consumers an interesting new take on convenience veggies/side dishes.
...Volumes in the US retail frozen foods market are going backwards, according to a new report from Packaged Facts, with category decline being blamed on a series of factors from misconceptions about the merits of frozen vs fresh prepared food, to lacklustre merchandising.
...New in the I&J fish freezer are I&J Fish 'n Crisps, claimed as a cutting-edge new product that adds a new dimension to the fish finger category; and I&J Fish Bakes, a cost-effective wholesome family product.
...