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Frozen & chilled foods: Reinvention

Mintel analysts investigate how brands are working on new strategies to revive and premiumise their chilled and frozen ranges as consumers become more demanding.

Frozen and chilled categories are on the path of reinvention in many countries globally, with brands working on new strategies that allow them to revive and to premiumise their ranges.

While the demand for convenience remains strong, consumers of chilled and frozen products are increasingly looking for additional attributes like healthy, natural, customisable or ethical.

Mintel: Download the full report here, registration required

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