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The Sunday Times Top Brands Survey results were announced this week. The survey, now in its 15th year, gauges consumer sentiment towards brands, delivering valuable insights to business leaders and marketers in South Africa.
...Coca-Cola has announced the immediate launch of a mid-calorie variety of its iconic soda in Argentina, sweetened with a mix of sugar and stevia. Called Coca-Cola Life, it will have half the calories of regular Coca-Cola.
PepsiCo testing a new fountain machine at restaurants that lets people create a variety of flavour combinations, such as strawberry Mountain Dew....
Coca-Cola says it will make lower-calorie options and clear calorie labelling more widely available around the world, intensifying a push against critics who say its drinks pack on the kilos.
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TED, the non-profit organisation and website devoted to 'Ideas Worth Spreading', recently released its 2013 list of 10 “Ads Worth Spreading,” which recognises innovative and intelligent advertising people want to see and share with friends. Among them, and the only one...
Coca-Cola is taking bottled water and doing what it does best - giving it some bubbles and flavour. The Atlanta-based company has confirmed that it would introduce a line of zero-calorie, carbonated, fruit-flavoured waters called "fruitwater" starting April 1. The drink will be part of...
Coca-Cola Great Britain has announced that it is taking further action to be part of the solution to the global problem of obesity. The move includes the launch of a new, reduced calorie Sprite in the UK from this month that will contain 30% fewer...
Don’t let the name fool you. Coca-Cola’s Simply Orange juice [a premium US brand] is anything but pick, squeeze, and pour. That cold glass of 100 percent liquid sunshine on the breakfast table is the product of a sophisticated industrial juice complex. Satellite imagery,...
Coca-Cola became one of the world’s most powerful brands by equating its soft drinks with happiness. Now it’s taking to the airwaves for the first time to address a...
Russia has seen the first launch worldwide of the new Tetra Gemina Aseptic (TGA) Leaf pack for Coca-Cola’s Dobry juice range, the country’s No 1 juice brand. Tetra Pak says the TGA Leaf offers customers a package with a unique appearance whilst also delivering exceptional...
Coca-Cola's newest drink won't come in a bottle or a can. And people will only need a squirt or two to quench their thirst. Following the lead of Kraft's launch of Mio, the world's largest beverage company is preparing to leverage its scale...
Coca-Cola and its bottling partners will invest $5 billion in India by 2020 as it looks to raise its presence in one of its fastest-growing emerging markets.
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Coca-Cola CEO Muhtar Kent insists his company is not responsible for the rise in US obesity despite New York Mayor Michael Bloomberg's recent moves to limit the consumption of sugary drinks....
Coca-Cola has taken a step closer to becoming Coco-Cola - last week, the world's largest beverage brand announced it had acquired a majority share of Zico, the number two brand in the estimated $350-million coconut water space....
The Coca-Cola Company is said to be preparing for a European-wide launch of one of its very niche brands, a premium non-alcoholic adult soft drink called Tumult that's currently only sold in Paris.
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The Cola War continues. As Pepsi struggles to regain market share, Indra Nooyi’s job is on the line...
The world's two super-cola powers, PepsiCo and Coca-Cola, have outlined business plans this week to better compete against each other and please shareholders: both are looking at cutting costs dramatically while at the same time investing those saved millions into marketing...
The Coca-Cola Co has announced multi-million dollar partnership agreements with three leading biotechnology companies to accelerate development of the first commercial solutions for next-generation PlantBottle packaging made 100 percent from plant-based materials.
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Coca-Cola has strongly dismissed accusations that it has been propping up one of Africa's most notorious dictators, Swaziland's Mswati III, via its concentrate operations in the country that are said to contribute as much as 40 percent of the country's GDP.
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Coca-Cola is switching back to its time-honoured red can just one month after rolling out its flagship cola in a snow-white can, with much fanfare, for the year-end holidays. New seasonal cans in red are already on shelf, as white cans—initially expected to be in...