Coca-Cola first to market with new Tetra Pak package
Russia has seen the first launch worldwide of the new Tetra Gemina Aseptic (TGA) Leaf pack for Coca-Cola’s Dobry juice range, the country’s No 1 juice brand. Tetra Pak says the TGA Leaf offers customers a package with a unique appearance whilst also delivering exceptional holding and pouring performance for consumers. [Click to enlarge]
Said Charles Brand, Tetra Pak Vice President, Marketing & Product Management: “The TGA Leaf is an example of how our deep market insight, continuous innovation and collaboration with customers leads to the development of packaging solutions that meet both customer and consumer needs.”
The TGA Leaf is the latest innovation within the Tetra Gemina Aseptic family of products. It builds on the functionality of the TGA Square package, known for its unique gable top, designed to achieve the best possible product flow and providing the package with an elegant appearance. TGA Leaf maintains these key attributes, while the shape of the package body is new, with the addition of four leaf-shaped panels.
It comes in a 1000ml package size, designed predominantly for use in the home.
In addition, utilising the recently launched HeliCap 27, it delivers a larger net pouring area for higher liquid flow and a smooth overall pouring performance for consumers. The irregular and large knurls for an improved grip also provide consumers with added convenience.
TGA Leaf also offers significant customer value by providing production flexibility. The TGA Leaf can be produced on the Tetra Pak A3/Flex for Tetra Gemina Aseptic packaging machine, meaning customers can produce three different shapes (TGA Square, TGA Crystal and TGA Leaf) and four different sizes (1500 ml, 1000 ml, 750 ml and 500 ml for the Square shape; 1000 ml for the Crystal and Leaf shapes).
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