31 Jul 2024 New canned veggie meal range from Rhodes

All in one heat-and-eat Veggie Bowl meals win Product of the Year 2024 award….

RFG brand Rhodes Quality recently launched a claimed ‘market first’ in the canned food category with its new three-variant Veggie Bowl range.

“The new Veggie Bowl range is packed with ingredients that are rich in delicious goodness and flavour. With three different variants, Rhodes Quality Veggie Bowls are the perfect heat and eat solution for meat-free Mondays, lunches on the go, quick and easy dinners and sides, and plant-based eating,” says the PR.

The range recently won Product of the Year in the Heat and Eat: Ready-to-eat meals category (see the report here).

The three new variants include Vegetable and Bean Stew, Chickpea and Lentil Casserole, and Vegetarian Curry and all come with an easy-open can for convenience.

“There is a trend towards consumers looking for wholesome, ready-to-heat-and-eat meal solutions in a can, alongside a global trend towards more sustainable, plant-based ways of eating,” says Maria Soares, head of Marketing at RFG.

“The plant-based foods sector is expected to see enormous growth over the next decade as consumer habits transform. We have capitalised on both these trends with our innovative, delicious and convenient Veggie Bowl range.

“As an already a well-established brand in the canned veg sector, Rhodes Quality’s Veggie Bowls combine quality and expertise in canned veg into a full meal solution in a can,” Soares adds,

She says that the Rhodes Quality Veggie Bowl meals are a winner. “Not only has this range won Product of the Year, but it also offers a delicious, convenient meal solution that consumers can heat, eat and enjoy. Each Veggie Bowl is packed with wholesome ingredients that are better for the body and better for the planet”, she explains.

“Consumers are continuously looking for products that are convenient, wholesome and easy on the pocket,” Soares adds. “As market leader in several canned veg lines, Rhodes Quality aims to innovate based on consumer needs and trends.”

Source: RFG