Winners of ‘Products of the Year 2024’ for SA announced

The annual Product of the Year South Africa (POYSA) event has come and gone, and here’s news of the 2024 winners as voted by a consumer panel…..

The prestigious gala event, which recognises South Africa’s most innovative consumer products, was held at Langhams Lifestyle Experience in Fourways, on 27 June.

Product of the Year is the largest, consumer-voted award for product innovation in SA. It is part of a global network of over 40 national programmes and was created specifically to champion new product innovation and provide shoppers with a shortcut to the most pioneering new products on the market.

In order to be accepted in the research study and stand a chance of being bestowed the Product of the Year seal, products are required to have national distribution and demonstrate meaningful consumer innovation in one of the following areas: function, design, packaging, ingredients.

This could be an entirely new product or a useful innovation to an existing product or brand, such as a new ingredient, redesigned shape or size, new formulation – such as reduced sugar, or new packaging – such as user-friendly or “green”.

Entry into the 2024 Awards were open to new products which were launched after January 1 2022, as well as products that have been in the market for 10 years or more. This year, products in 21 categories were evaluated across several criteria including product appeal, purchase interest, uniqueness and relevance.

Edith Venter, GM at Product of the Year South Africa, says: “Product of the Year recognition serves as the standard for consumer confidence, particularly within a retail environment where customers are faced with tough decisions at point of purchase. Research shows that being recognised as a Product of the Year enables a consumer to make a quicker, more reliable and informed decision.”

More on the research

Product of the Year is voted for by 2000 connected adult consumers in SA. According to leading consumer research partner Kantar, 77% of people surveyed find that a Product of the Year logo influences their decision to try a new product.

Belinda Reyneke, Research Consultant for Kantar’s Insights Division in South Africa says: “For Product of the Year, we analyse and present the data that serves as a reference point for selecting winners, allowing them to stand out in a competitive market. The dual impact of our research means that it helps manufacturers better understand their consumers and get closer to their needs, while also empowering consumers to find the best new products. Congratulations to the winners, as well as the entrants, outshining competitors in an increasingly competitive market is an enormous achievement.”

[It’s not clear how many products enter this event, how truly competitive its structure, or how the categories are defined. Ed]

The 2024 Product of the Year food winners are:

WINNER: Rhodes Quality Veggie Bowl Full Range

“Whether you’re a veggie enthusiast or want to add more veggies to your diet/lifestyle, Rhodes has launched a new era of veggie convenience with Rhodes Quality Veggie Bowls. Packed with flavour and nutrition, it’s a quick and easy plant-based meal in a can, great if you want to make a wholesome choice without compromising on taste. No need for extensive prep – just heat and eat or enjoy cold, making it the perfect solution for lunches on the go or during those load shedding moments. Three variants: Chickpea & Lentil Casserole, Veg & Bean Stew as well as Vegetarian Curry.”

Hinds Spices Mild & Spicy Curry Powder

“Hinds Spices Curry Powders are synonymous for delivering trusted quality & authentic flavour every time. Hinds Spices Curry Powders makes every meal taste bigger & go further. It has an aromatic smell, strength of flavour & adds a beautiful colour to your meal, transforming ordinary meals to extra ordinary. There are 2 flavours in the range; Hinds Spices Mild & Spicy Curry Powder & Hinds Spices Medium Curry Powder. Make more of every stew, curry or sishebo with our versatile curry powders which is just right on the taste buds.

WINNER: Robertsons Spice 85g

“Any meat dish is made mouth-wateringly delicious with Robertsons steak & chop spice which is a combination of exotic spices, carefully chosen herbs, & fragrant flavours. BBQ seasoning is rich & tangy, vegan-friendly, & ideal for adding some zing to burgers, steaks, or even plant-based meals. The chicken spice delivers deliciously spicy flavours to chicken. Robertsons Spices is Mzansi’s no.1 spice for 100 years.”

WINNER: Hinds Southern Coating Seasoned Breadcrumbs

“Hinds Southern Coating Breadcrumbs is all you need to add a dash of dazzle & crunch to all meals. Add a crisp and golden crunch to your chicken, fish & even vegetables, such as mushrooms, to make the tastiest meals. Hinds Southern Coating Breadcrumbs comes in a convenient and resealable pouch which makes it easy to handle and storage.”

“It is encouraging to note that through the Product of the Year research globally, brands remain consistent in building a high level of trust with consumers. Through the evolving challenges that come with the integration of physical and digital market places, products manage to stay relevant, and meet consumers where their values and money converge,” says Mike Nolan, Global CEO of Product of the Year.

“I enjoyed the 2024 submissions and I commend the South African market for its tenacity in being innovative, its market knowledge and product design responses. The 2024 submissions have set a new standard, benefiting the consumer even more. We look forward to the 2025 entries, and encourage brands to take advantage of this most valuable accolade by participating next year,” concludes Nolan. 

Entries for the 2025 Product of the Year Awards will be accepted from September 2024.

For more information: Product of the Year