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The unstoppable rise of the energy drink category continues to astonish. That a market that is (in the West at least) now twenty years old can continue to produce 10% annual growth – against the background of a stagnant economy and despite premium pricing –...
Protein is one of the growth ingredients of the future. But the sources of that growth may not be what we expect them to be, comment and insights from Julian Mellentin, founder of New Nutrition Business....
Burgeoning scientific evidence that dairy and saturated fat may not be as bad for us (and better for us) than we thought is undoubtedly good news for the dairy industry. But this is brand new science, and saturated fats and dairy aren’t going to become...
The juice drink market looks set to be transformed, worldwide, by the advent of probiotic products. One of the pioneers in the field is innovative Finnish dairy company Valio, which has spent the past decade turning its probiotic juice drink brand into...
Each December the globally-respected consultancy, New Nutrition Business (NNB), publishes its annual review of the 10 Key Trends in Food, Nutrition & Health. These are the important trends which it believes will shape the business of food and health not only in the next 12...
The challenges of how to take new products to market in ways that enable companies to earn better margins, to build better relationships with consumers and give new ideas a chance to grow - and escape the stranglehold of supermarket chains...
How do you measure the success of an innovation? Part of the answer to that question depends on who is doing the measuring. How else, for example, could two companies launch innovative snack products that achieve similar levels of retail sales, yet...
Do dietary guidelines serve any useful function? Are they little more than a vague mission statement, aspirational yet irrelevant? Do they influence only the eating habits of the most-informed, most health-conscious consumers? It is an unavoidable and uncomfortable fact that in the...
When trying to identify which trends your company should connect to its essential to distinguish between those that are big and have no growth potential and those which are small and have high growth potential.
...The soy milk market is a perfect case study of how a new type of ingredient with new health benefits and little familiarity among consumers can create a new category.
...The expression, "We want to create a NutraSweet" or an "Intel Inside" concept has in recent years been one of the most-often expressed ambitions of companies commercialising new health ingredients. But, as Solae has found, it's also one of the most...
Readers of New Nutrition Business count on it to have strong opinions and to make bold predictions. With that in mind, this article takes a savvy look at the strategy and the problems of the Innocent smoothie brand, a brilliant British beverage success story until...
The rapid growth of the coconut water market underscores the consumer appeal of an all-natural health benefit. In the case of this increasingly popular sports drink, nature delivers a more powerful punch than formulated products. Unsurprisingly, Coca-Cola, PepsiCo and one of Europe's biggest brewing...