17 Dec 2025 dsm-firmenich reveals top 2026 flavour

“Frosted Star Anise” is crowned by dsm-firmenich as its Flavour of the Year for 2026…..

This flavour draws from Pantone’s Color of the Year 2026: “Pantone Cloud Dancer,” a white hue that inspired dsm-firmenich to elevate both an ingredient and a feeling as its anticipated 2026 winning flavour.

Together, these emotional indicators reflect a growing global desire for calm in an increasingly fast-paced world, notes the nutrition and health-focused company.

‘Frosted Star Anise’ combines the comforting warmth of star anise with a cool, frosted twist. This distinctive pairing is more than flavourful — it represents a dual aspiration: peace and tranquility, embodied by star anise, and revitalisation, captured in the refreshing frosted element.

“Innovation and cultural insight are at the heart of what we do at dsm-firmenich,” said Maurizio Clementi, EVP for Taste at dsm-firmenich. “Building on star anise’s quiet rise and the growing fascination with cooling and other trigeminal sensations, it fulfills today’s craving for balance and a breath of fresh air.”

A flavour with many dimensions

Star anise is a striking, star-shaped spice with a sweet-spicy profile and notes of licorice, clove, and cinnamon. It features in global cuisines — from Vietnamese pho to Moroccan tagine to Mexican café de olla to Chinese five-spice-inspired blends; and in comforting classics like chai, mulled wine, and jams.

It also shines in adventurous applications such as root beer floats, BBQ sauce, and confectionery and savoury dishes where it adds complexity and aromatic depth.

The “frosted” element introduces cooling sensations through ingredients like mint or advanced technologies such as dsm-firmenich’s freezestorm™.

“Cooling isn’t a taste — it’s a complex sensation triggered by temperature-sensitive receptors,” explained Jeffrey Schmoyer, VP Human Insights, Taste, Texture & Health at dsm-firmenich. “These trigeminal sensations, which also include spiciness, warming, and numbing, enhance flavour in exciting, multidimensional ways.”

Flavour innovation rooted in consumer and cultural insights

To select its Flavour of the Year, dsm-firmenich analyses emerging ingredients, including those hiding in plain sight. According to the company’s analysis of product launch data, nearly 10,000 products have featured star anise as an ingredient over the past decade, yet only 10% highlighted this fact front-of-pack, a trend now shifting as the profile of star anise rises in awareness.

Additionally, dsm-firmenich’s Emotion360 global survey of ingredient perception reveals that while two-thirds of consumers recognise star anise, only 34% have reportedly tasted it — an opportunity for brands to introduce and shape how the flavour is experienced.

Notably, star anise is gaining traction in hot and alcoholic drinks, categories that often signal future flavour trends.

“Star anise is a ‘secret weapon’ — ubiquitous yet underappreciated,” said Schmoyer. “It’s time this versatile ingredient gets the attention it deserves.”

Cooling and frosted elements are also trending, especially in beverages, but increasingly in other categories, like refreshing jellies, shaved ice, and chilled soups, and even in beauty and home care, where “frosted” conveys elegance and uplifting freshness.   

dsm-firmenich has also created a fragrance inspired by ‘Frosted Star Anise’, an ethereal composition that captures the magic of stardust, with a delicate cotton candy lightness swirling around the shimmering spice of anise.

“Flavour of the Year is more than a taste — it embodies cultural sentiment and emerging trends,” added Clementi. “It’s an astute sense of ‘what’s next,’ distilled into an experience that resonates emotionally with consumers. That’s at the heart of what we do every day.”

See more here: www.dsm-firmenich.com/2026-frosted-star-anise  

Looking back: dsm-firmenich’s Flavour of 2025 was “Milky Maple” – mixing the creamy softness of milk with the rich, natural sweetness of maple. The blended flavour provides a sense of calm and contentment and can be incorporated into a wide range of applications; while it declared Peach+ its 12th annual “Flavour of the Year” for 2024.