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BRM Brands expands into new high-end factory

Over the past 30 years Barbeque Rib Manufacturers, trading as BRM Brands, has become the market leader in value added meat and poultry manufacturing in South Africa, providing national retailers with top quality ribs. The company recently commissioned a greenfield factory in Mostyn Park, Roodepoort.

BRM Brands attributes its exponential growth over the past generation to changing consumer trends as well as increasing support from major retailers in South Africa, restaurants and loyal consumers who visit its Factory Rib Shop in Honeydew on a regular basis – all of which meant that the business outgrew its original factory in Honeydew.

“After many years of planning, we decided that if we were going to expand we would do it in a big way and in a way that would ensure we could build on our heritage of uncompromising quality and great tasting products,” says Jacques Talpert, executive director of BRM Brands.

BRM-people

Seymour Talpert (c), a founding member of BRM Brands, is flanked by executive directors, David Candelaria (r) and Jacques Talpert.

“The new factory is state of the art, from the processing areas, to the cold rooms, the green elements and machinery, we really wanted it to be a showpiece for the brand and take it to the next level.”

The Mostyn Park site, that effectively doubles its old capacity, spans some 15 000m² in total with 7500m² under roof and includes:

  • Over one million kg frozen and fresh cold storage, split for raw materials and processed products, running on mobile racks and powered by an energy-efficient ammonia plant.
  • Fully insulated and refrigerated production areas, with strict processing segregation and an efficient production flow. Additional space already under roof and not utilised will allow for quick future expansion and new lines.
  • High-risk packing rooms with filtered positive airflow allowing for the production of fully cooked and RTE meals. Substantial blast chilling and freezing capacity.]
  • A sauce manufacturing plant.
  • Advanced water filtration system plus two days on-site water storage.
  • Full diesel electrical power backup.
  • A concept test kitchen and innovation centre with connecting tasting room.

The factory will not only be able to produce BRM’s current range of fully cooked ribs and poultry but has the potential to produce and cook a variety of products from slow cooked sous vide products, to steamed, smoked or grilled and roasted products.
The factory has been designed with energy-saving and green considerations. All hot water is generated from power from the refrigeration plant, while rain water harvesting and partial solar generation for electrical requirements is planned for phase 2 of the building.

BRM Brands prides itself on being at the forefront of innovation, technology and food safety within the industry. For instance, it was the first SA company certified as ISO 22 000 in 2006. ISO 22 000 is a combination of ISO 9001 (quality management system) and HACCP and is an international quality and food management system.

The company recently upgraded its certification to the now Global Food Safety Initiative benchmarked FSSC 22 000 standard which is a further extension of ISO 22 000 with even stricter requirements.

“We are very excited about what the future has in store for BRM Brands. The new factory will enable us to grow, expand on product innovation and will also help us uplift the local community by creating more jobs in the area. According to employment and dependency statistics it is believed that for every one person who is employed three others are dependent on them. Our aim is to create at least 150 jobs over the next few years thereby impacting 450 people within our community.

“Giving back and helping to uplift our community has always been important to us and will continue to be one of our main priorities going forward,” says Talpert.

Source: BRM Brands

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