23 Oct Woolies joins the Banting craze with ready-meal range

Restaurants are doing it, and it was only a matter of time before retailers joined the low-carb/high-fat, Banting craze in South Africa. Needless to say, Woolworths, always on top of latest fads and trends, is first to market with a new range of low-carb ready meals.

Says a Woolworths press release introducing CARBCLEVER:

“The new CARBCLEVER range is packed with fresh and flavoursome ingredients, but excludes pasta, potatoes and rice. The dishes also have no wheat, grains, legumes or pulses. They are instead packed with seasonal vegetables, delicious creamy sauces (like coconut-cream curries & cheese sauce) and spicy accompaniments for full-on flavour.

The full CARBCLEVER range spans nine meals, a soup and three vegetable dishes, which will be introduced countrywide from mid-October.

Expected favourites are grilled chicken with veg and cheese sauce and Thai red chicken curry with a rich coconut sauce, roasted cauliflower and mint chutney, plus Shepherd’s or cottage pie topped with cauliflower mash.

Other flavour-packed meals are smoked pork with creamed cabbage and spinach in a sage cream sauce, and beef meatballs with cauliflower mash, roasted vegetables and tomato sauce. And creamy Chicken Korma & Chicken tikka are available in convenient, microwaveable pots.”

The prices for these meals are in the R40 to R59 range.