04 Sep 2023 Woodlands Dairy’s first to SA market with Tetra Fino aseptic packet
Surely one of SA’s top dairy innovators, Woodlands Dairy has come up with a kid-friendly new treat, an on-the-go flavoured custard snack aseptically packed in the Tetra Fino format.
The flavour options are also fun and left-field for the custard category, ie Chocolate, Candy Floss, Cream Soda, and Coco Pine.
Marilee Jansen van Nieuwenhuizen, brand manager at Woodlands Dairy and First Choice, highlights that while traditional custard has a vanilla flavour, they identified an opportunity to expand their offering to the market.
“We understand the importance of making snack time a fun and enjoyable experience for everyone, especially for our kids, so we created a range of on-the-go custard packs that are not only delicious, rich, and creamy, but also easy to enjoy until the very last drop.
“It’s not too thick or too thin – just the right consistency. The packaging matches the colour of the flavoured custards, so everyone can choose their favourite burst of colours and delectable flavours.”
Drawing from knowledge gained through flavoured milk and kids’ yogurt, they carefully assessed the preferred flavour variations.
“Instead of selecting the conventional strawberry flavour as the ‘pink addition’, we opted for the delightful choice of Candy Floss. This decision was driven by its great taste and the universal appeal it holds for kids of all ages. By embracing this unique flavour, we hope to captivate taste buds and bring joy to a wide range of young palates,” she explains.
Introducing the 200g Tetra Fino Aseptic 200g pillow-shaped packet
A first-of-its-kind innovation in SA, the packaging size strikes the perfect balance — neither too much nor too little. Its convenient shape and compact size make it versatile for pockets, handbags, lunchboxes, pencil cases, or backpacks.
Van Nieuwenhuizen adds that although it is primarily intended as a snack or treat, it is best savoured straight from the pack, offering the added advantage of dairy nutrition.
“Whether packed in lunchboxes, enjoyed on-the-go, utilised as party pack fillers for birthday celebrations, or indulged in when craving something sweet, it proves to be an all-round companion. Its versatility extends further as it complements both hot and cold desserts and is ideal for hiking and camping adventures.”
The packaging features vibrant characters, she adds, “These delightful visuals are bound to capture attention and make the product stand out. In addition, a comprehensive marketing strategy has been devised. The product will receive robust support on social media, featuring appealing consumer merchandise giveaways.
“Moreover, an engaging product campaign will be launched, incorporating in-store tastings, radio promotions, and advertisements, with enticing prizes that cater to both young and old. This multifaceted approach aims to generate excitement and ensure widespread appeal and buy-in for the product..”
First Choice Flavoured Custard is a UHT product which does not require refrigeration, offers a shelf life six months and the packaging is 100% recyclable. Available from selected retailers nationwide as well as at the First Choice Dairy Shops and online at www.shopfirstchoice.co.za at the RRP of R6.99 to R7.99.
Source: Woodlands Dairy