22 Nov Woodlands Dairy spreads the cheese

 Woodlands Dairy, based in Humansdorp, Eastern Cape, has added cheese wedges to its extensive product line-up…

The product appears to be aimed at lower LSMs, and targeting mothers and children with the bold, and playful branding.

“The unique wedge-shaped cow with his imperfect proportions and child-like contours tie in well with the typography used in the product name,” says Woodland’s marketing.

This product is available from OK Franchise stores and independent wholesalers in the western Cape and Gauteng, from Cambridge stores in KwaZulu-Natal, as well as from First Choice Kiosks and First Choice Dairy Shops in the Eastern Cape.

The RSP is currently around R25 per round pack of eight wedges.