Woodlands Dairy ahead of the pack with new Tetra Pak Stelo Aseptic

The Eastern Cape’s Woodlands Dairy is the first company in South Africa to introduce the brand-new Tetra Stelo Aseptic packaging format.

This pack features a seamless surface that allows excellent branding, but at the same time provides a paper-based, recyclable, and lower carbon footprint solution that appeals to the new-generation consumer.

Marisa Maccaferri, marketing executive for Woodlands Dairy and First Choice, says the company continually collaborates with their strategic partner, Tetra Pak, to stay abreast of the latest, innovative, best-in-class technology available.

She adds that the new pack format lends itself to more innovative and value-added products, noting that its easy grip, one step opening and environmentally sound profile, the pack is also highly functional, youthful and allows First Choice products to be differentiated with outstanding shelf impact.

Tetra Pak Stelo WingCap 30

“Furthermore, the package is fitted with the Tetra Pak Stelo WingCap 30, an innovative one-step opening which ensures a perfect grip and a steady flow when pouring through a 30mm diameter aperture,” she says.

“The visible tamper evidence feature reassures consumers that the product has not been tampered with or opened before.”

The paper board of the Tetra Stelo Aseptic is FSC certified, meaning the responsible management of the world’s forests via timber certification that, she adds, is of enormous importance to Woodlands Dairy and the First Choice brand.

As sustainability is one of Woodlands Dairy’s key strategic pillars, the company is always looking for sustainable solutions.

“With Stelo we’re able to maintain our already exceptional sustainability credentials of our packs being made from more than 80% renewable material and, of course, being recyclable,” she says.

“These types of innovations – as responsible alternatives to fossil-based alternatives – also augment retailers’ own environmental agendas.”

Owing to its flexibility, the new range will be offered in both 500ml and one-litre cartons, some of which are already on shelf such as First Choice Custard and Pouring Cream.

Source: First Choice