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Winning food packs in SA’s 2015 ‘Packaging Oscars’

The IPSA Gold Pack Awards is the biennial showcase for the South African packaging industry and from its inception in 1973 it has grown into an event of considerable importance and prestige. The 2015 awards were recently presented in Jo’burg… with several food products among them.

SOUTH Africa’s first digital print on laminated tubes, elaborate and striking decoration techniques for glass bottles, the ultimate convenience for on-the-go coffee cups, innovative carton designs to protect cakes on the move, packaging that’s helping to shift lower-income consumers from powdered to liquid detergents, gold-spangled gift tubes for sparkling wines, portable packs that keep beer colder for longer – all these concepts took gold medals in this year’s Gold Pack Awards.

Here are the three Food Category Medal Winners:

 Gold Medal 

Chateau Gateaux 18cm cake box

Entrant: Wave Paper

Converter: Wave Paper

Brand Owner: Chateau Gateaux

GoldPackFood1

Citation: This innovative carton design improves the marketability and enhances the quality of Chateau Gateaux cakes. The structural design features many functional benefits for the manufacturer and consumer.

It preserves the integrity of the cake, provides thermal insulation and ensures supply chain efficiencies.

 Silver Medal 

Danone Ultramel Snack

Entrant: Astrapak

Converter: Astraforming Plastform

Brand Owner: Danone Southern Africa

GoldPackFood2

Citation: A clever redesign has created a lightweight cup with an improved vacuum resistance allowing extended ambient shelf life for a product that retails in regions where cold chain control is poor.

 Joint Bronze Medal 

Woolworths Yogi Choobes

Entrant: Fairfield Dairy

Converter: Aluminium Foil Converters and Shave & Gibson

Brand Owner: Woolworths

GoldPackFood3

Citation: Aimed at children, this is a clever application of a sachet stick pack for a single serving of yoghurt. The pack format is convenient for packing into lunch boxes and for on-the-go consumption.

The single serving size ensures minimal product waste.

 Joint Bronze Medal 

Woolworths Biltong Pouch Range

Entrant: Colpak Flexible Packaging

Converter: Colpak Flexible Packaging

Brand Owner: Woolworths

GoldPackFood4

Citation: This easy-to-open, easy-to-fill pack with its partial paper lamination on plastic barrier film and high quality printing is not only fit for purpose but particularly appealing.

These packs feature partial paper lamination to register on to plastic barrier film – a difficult challenge met by this team and a first in SA. This achievement opens door to many other creative executions using this combination of materials.

 * Winner, too, of the Plastic Category 

View ALL the food and other category finalists and winners here!

These packs feature partial paper lamination to register on to plastic barrier film – a difficult challenge met successfully by this team and a first in South Africa. This achievement opens door to many other creative executions using this combination of materials.

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