03 Feb 2025 Walmart products coming to Game and Makro stores in SA
South African shoppers can expect exclusive Walmart private label items and unique international products at Massmart-owned Game, Makro, and Builders stores.
Walmart, which took over these stores in South Africa in 2011, is now bringing in unique products from Walmart and other countries.
With 22 Makro stores, 107 Game outlets, and 104 Builders locations nationwide, Massmart’s extensive footprint ensures that these new products will be widely accessible.
Herman Venter, Massmart’s chief merchandise officer, has outlined the company’s strategy to introduce a variety of Walmart private label products previously available only in the US, as well as tapping into a myriad of quality but much cheaper suppliers in SA and Africa.
This includes private-label toys, snacks, baby care items, and bulk American breakfast cereals that promise to add variety to local breakfast tables.
According to Venter, the goal is to offer products that “resonate with local consumers.” He sees significant potential in the snack category and anticipates strong demand from local shoppers.
A supplier summit scheduled for April aims to attract local manufacturers, assemblers, and growers as potential contributors to Massmart’s product range.
This will help local businesses grow and add more African-made products to Massmart’s shelves.
The introduction of Walmart’s private label products is also expected to drive competitive pricing, providing consumers with high-quality goods at more affordable prices.
Products such as baby care items, snacks, and household essentials will cater to a wide range of consumer needs, further strengthening Massmart’s position in the South African retail market.
Additionally, the inclusion of unique bulk cereal options from the US will offer families “value for money” choices.
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Read the full article: BusinessTech.co.za