21 Oct 18 US: Unilever launches probiotic ice cream brand
Unilever has launched a new probiotic ice cream brand in the US called Culture Republick, which the company claims is the first premium ice cream containing probiotics.
Culture Republick’s product range initially includes seven flavours: Milk & Honey, Turmeric Chai & Cinnamon, Cold Brew & Chocolate Chip, Pistachio & Caramel, Lemon & Graham, Chocolate & Cherry, and Matcha & Fudge.
Each pint tub contains three billion live active cultures, between 400 and 500 calories, 16-18 grams of protein, 11-12 grams of fibre and no artificial sweeteners.
According to Unilever, 10% of the brand’s profits will support the arts in local communities, and the brand will collaborate with emerging artists to design each pint tub, meaning that the brand “supports culture both inside and out”.
Leslie Miller, marketing director of ice cream at Unilever said: “Culture Republick was created with a distinct purpose in mind.
“We believe that humanity could use a bit more brightness. By combining our passions for culture and ice cream, we intend to do our part in making people feel more balanced, inspired and connected.”
Culture Republick is now available from selected US retailers, with a suggested retail price of $3.99 to $4.99