Uber Eats SA reveals its biggest food trends of 2018
2017 was the year South Africans embraced the convenience of Uber Eats to get food delivered for all occasions, in any location. With the new year well underway, Uber Eats has just revealed the ingredients set to shape the food zeitgeist of 2018.
After analysing the most popular ingredients and dishes searched for by South Africans over the last six months, Uber Eats’ 2018 Food Cast highlights that South Africans in general are looking for healthier but more interesting options and will be feasting on everything from seaweed to tofu this year.
Based on Uber Eats search data, in 2018 dishes containing rainbow food, edamame and sriracha will be in high demand among South Africans.
Surprisingly, other food items predicted to become trend setters also include coconut, brown rice and celery with cauliflower, tuna and toast not far behind.
Jeanette Mellinger, Head of Uber Eats User Research, says, “Connecting people with the food they want is a critical part of getting there, which is why we kicked off 2018 by looking at the the foods that are trending globally.
“The better we can understand our consumers, the better we can serve them through products built with their needs in mind.”
Nic Robertson, GM for Uber Eats South Africa explains further, “In 2017 we saw South Africans embrace plant and superfood-based meals with trend setters like avocado on toast and poke bowls going mainstream.
“Plant-based foods are set to increase in popularity in 2018, with ingredients such as cucumber, avocado and even sriracha likely to appear on menus across the country.”
Source: Uber Eats931 Views