18 Sep 2023 Top 4 ingredient trends from IFT’s 2023 Food Expo

A team of Food Technology editors visited the IFT FIRST Food Expo floor in search of the latest ingredient innovations — and found four top trends that are exciting both industry innovators and consumer palates.

As Food Technology editors navigated a busy 2023 IFT FIRST Food Expo floor in July, four ingredient trends stood out as innovation frontrunners for food product developers and manufacturers looking to spark joy in the market.

While development of tasty and nutritious plant-based foods has gone beyond the burger and creation of better-for-the-planet packaging and products continue to drive new concepts in the food industry, the ingredient trends spotted at IFT’s annual exhibition are ‘leveling up’ some of the trends of recent years.

1) Less-is-more ingredients

It’s probably not surprising that the most pervasive trend throughout the IFT FIRST Food Expo hall in 2023 was the industry’s continued quest to provide food manufacturers ingredients that offer less and more at the same time.

Whether the primary aim is reduced or zero sugar, less sodium, or the extension of necessary raw materials in final products, the twin goal is to ensure that these same ingredients also provide something more, whether it’s natural or clean label qualities, food waste reduction while maintaining the full ingredient nutritional profile, or extending flavors or raw materials when supply chain issues arise.

Exhibitors showed a variety of clean label sugar and sweetener alternatives, including syrups, fruit concentrates, and honey, that doubled down on the promise of less is more. “Sugar reduction is one of the top dietary lifestyles among adults.

They also want clean and simple labels,” said Cargill’s Nick Gauger, who noted that the company’s new cocoa powder ingredients for sugar-reduced beverages, Gerkens Sweety cocoa powder range, enables up to 15%–30% sugar reduction without compromising on taste.

“The cocoa powders are low in bitterness but still maintain a well-balanced chocolate flavor with a sweet perception, resulting in less sugar needed in the final application,” Gauger added. “This enables sugar reduction without additional sweeteners or artificial ingredients, another consumer demand.”

Another natural sweetener, monk fruit concentrate, went all the way there on the no-sugar claim. “One of the best things about this is it doesn’t have any sugar in it,” explained Eli Jao of Monk Fruit Corp. “Three drops equal about a teaspoon of sugar. So, because of that, people with diabetes and such can be able to enjoy the sweet things in life and not have to worry about spiking their blood sugar.”

David Banks, senior marketing director, Bell Flavors & Fragrances, said that in addition to consumers’ health concerns that are driving the reduced sugar and sodium movement, supply chain issues may be another reason that food manufacturers are looking to infuse a less-is-more approach to ingredient use and substitutes.

“I would say that one of the main trends coming out of the supply chain issues, globalization, and price influxes is replacement or extension,” Banks said. “So, using flavours or other ingredients as a way to extend or fully replace something that is found in nature, has high variability, and high usage rates, [but] it’s gotten very expensive.”

Egg replacers are a great example of this, he said, noting that when prices rose to $8 per dozen last year, the food industry was hard pressed to replace their many functions in final products — from texturizers to flavour enhancers to binders.

“Future-proofing is key,” he said, “and we need to look at using natural biotechnology to extend raw materials and to make things taste better through different means.”

2) Familiar-forward flavours

New flavours were everywhere on the expo floor as the “permissive indulgence” trend continues to grow. But while consumers are looking for new and exciting flavours to try, they’re still cautious and want something familiar.

It’s something Sweegen’s head of global marketing, Sally Aaron, called “one foot in the familiar” during the company’s presentation on the Business FIRST stage. It’s the concept of combining one experimental flavour with one well-known flavour to create a new experience.

“As we’re doing market research studies and consumer research studies and scanning what’s going on restaurant menus, we started seeing this trend for consumers wanting unique, exotic, and natural flavour,” said Natasha D’Souza, vice president of taste and consumer experiences at Blue California, Sweegen’s sister company. “And we found that, especially in this exotic line, people are more willing to try these when they have their guard down, when they want permission to indulge.”

According to the 2023 Flavor Trends report from T Hasegawa, 39% of consumers choose beverages as a way to treat themselves, and 27% of tea consumers like to experiment with new flavors. The report lists pomegranate, passion fruit, elderberry, blood orange, and dragon fruit as the top flavours in terms of consumer experience and interest.

Jasmin Masri, technical sales and marketing coordinator at Custom Flavors, said that she is still seeing tropical flavours peaking, and consumers are looking for the real flavours of that tropical fruit, such as guava, papaya, and mango.

“Tropical has been an on-trend flavour profile category for the past year or so, maybe a little bit longer, and a lot of very true-to-fruit profiles,” she explained. “So, we’re shifting away from the artificial candy-like profiles and really just nailing down that true-to-fruit flavour.”

In addition to the indulgent and tropical flavors, many exhibitors also showcased nostalgic flavors from past decades. The concept of “newstalgia” takes familiar flavours from memory and presents them in a new and inventive way. What’s old is new again, and companies are using flavor as a means to bring nostalgia into their products while keeping up with innovation.

3) Sustainability gets creative

Companies are being asked by their consumers to deliver on sustainability promises, and this means getting creative with their solutions and thinking outside the typical recycling box.

This includes finding new, innovative ways to make familiar ingredients, such as precision fermentation. This process of using bioreactors to make ingredients from microbial hosts can result in higher yields with higher purity. Wacker Chemical Corp, which has an ingredient division, creates plant-based cysteine and other ingredients with this technology.

“Everything we do is plant-based,” said Scott Turowski, national sales manager with Wacker. “The unique thing is that most cysteines are derived from animal sources like feathers and hair. We make a fermented one. It’s all biotech.”

Precision fermentation offers the ability to make ingredients by bypassing the animals needed, thus creating a more sustainable supply. Kat Crozier, head of marketing at Perfect Day Foods, spoke about the new whey protein the company has developed to add to the company’s animal free dairy and protein ingredient lineup.

“The ingredient never uses a cow, but it’s nature-identical to the whey protein found in cow’s milk,” she explained. “It uses 99% less blue water consumption, has 97% less greenhouse gas emissions, and uses 60% less energy. It’s just a really sustainable protein.”

Cargill also showed its work with fermentation with a new life cycle assessment of its EverSweet stevia sweetener. 

“This is the second iteration of our life cycle assessment for EverSweet stevia sweetener,” said Carla Saunders, senior marketing manager at Cargill. “It shows that we’ve been able to improve our metrics from just two years ago. We can reduce sugar, save cost, and quantify sustainability impact.” The company claims that these sweeteners use 98% less water, produce 83% less CO₂, and require 98% less land than beet sugar.

In addition to sustainable ingredient manufacturing, upcycling was once again prevalent. This process of taking a byproduct or waste stream and using it in a new way can allow brands to reduce waste and find a new source of revenue. This was especially apparent in the Startup Pavilion, with brands such as Renewal Mill and Krill Arctic Foods. Ocean Spray’s booth featured the brand’s new cranberry seeds, an upcycled product with a bright red colour.

“It was a waste stream,” said Mike Czerniak, business development manager, Ocean Spray. “When we slice and dry the cranberries, they would fall out and it will just go to waste, and so now we collect those seeds separated from the fibres. It’s competitive to chia or flax, [and] I think the big differentiating factor is the colour.”

4) Even better better-for-you

Better-for-you ingredients focus on personalised health and wellness goals, including cardiovascular and immune health. At IFT FIRST Expo this year, the vibe was decidedly “even better better-for-you” options, as exhibitors showcased numerous ingredients that not only offered specific health benefits, but also additional functional benefits. On display were multifunctional ingredients that help consumers reach holistic health goals as well as personalized wellness goals, from energy, beauty, and longevity boosters to disease prevention…..

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