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Walk into any grocery store, grab a few packaged products, and flip to the ingredients. You’ll likely spot added sugars  —  lots of them  —  provided you can discern their dizzying array of names: sucrose, dextrose, barley malt, agave nectar, high-fructose corn syrup, treacle, to list just a few. Why is our food saturated with all these sweeteners?

Provenance, authenticity and artisanal processes are transforming mainstream food-bev categories. The idea of “provenance” – having a back-story anchored in heritage and trust and perhaps made in a traditional, artisanal way – is now entering the strategies of largest companies, according to 10 Key Trends in Food, Nutrition and Health 2019, the annual trend report from New Nutrition Business.

How middle-class consumers 'manage' sweetness is becoming increasingly a divided issue whereby on one hand consumers view sweetened products as an important part of their lifestyle while on the other hand they view it as a potential threat to their health. Under pressure from a...