25 Jun Are “real foods” the new sports nutrition trend?
Consumers are driving the reinvention of “real food” as sports food, according to leading nutrition analyst, Julian Mellentin of New Nutrition Business.
Consumers are driving the reinvention of “real food” as sports food, according to leading nutrition analyst, Julian Mellentin of New Nutrition Business.
How do you measure the success of an innovation? Sales results achieved is the obvious answer – and flowing on from that, profits. But given that markets, business and products all evolve over time, a key part of the usefulness of any...
Using a proprietary drying process, start-up Wholesome Valley Foods is offering the nutrition of bananas in a more portable and lasting format with its Barnana chews. Given that US consumers buy more bananas than any other fruit, the company’s dream to become...
Using a proprietary drying process, start-up Wholesome Valley Foods is offering the nutrition of bananas in a more portable and lasting format with its Barnana chews. Given that US consumers buy more bananas than any other fruit, the company’s dream to become...
How do you measure the success of an innovation? Sales results achieved is the obvious answer – and flowing on from that, profits. But given that markets, business and products all evolve over time, a key part of the usefulness of any...
The influence of ‘naturality’ over food and beverage product development will continue to grow in the coming year, according to the latest edition of New Nutrition Business’s trend-spotting report, 10 Key Trends in Food, Nutrition & Health 2013. This highly-regarded annual report...
The influence of ‘naturality’ over food and beverage product development will continue to grow in the coming year, according to the latest edition of New Nutrition Business’s trend-spotting report, 10 Key Trends in Food, Nutrition & Health 2013. This highly-regarded annual report...
The juice drink market looks set to be transformed, worldwide, by the advent of probiotic products. One of the pioneers in the field is innovative Finnish dairy company Valio, which has spent the past decade turning its probiotic juice drink brand into...
Each December the globally-respected consultancy, New Nutrition Business (NNB), publishes its annual review of the 10 Key Trends in Food, Nutrition & Health. These are the important trends which it believes will shape the business of food and health not only in the next 12...
The challenges of how to take new products to market in ways that enable companies to earn better margins, to build better relationships with consumers and give new ideas a chance to grow - and escape the stranglehold of supermarket chains...
How do you measure the success of an innovation? Part of the answer to that question depends on who is doing the measuring. How else, for example, could two companies launch innovative snack products that achieve similar levels of retail sales, yet...
Do dietary guidelines serve any useful function? Are they little more than a vague mission statement, aspirational yet irrelevant? Do they influence only the eating habits of the most-informed, most health-conscious consumers? It is an unavoidable and uncomfortable fact that in the...
When trying to identify which trends your company should connect to its essential to distinguish between those that are big and have no growth potential and those which are small and have high growth potential.
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The rapid growth of the coconut water market underscores the consumer appeal of an all-natural health benefit. In the case of this increasingly popular sports drink, nature delivers a more powerful punch than formulated products. Unsurprisingly, Coca-Cola, PepsiCo and one of Europe's biggest brewing...