30 Nov Kellogg debuts Hi! Happy Inside cereal brand
Leveraging the massive trend of digestive wellness, the Kellogg Co has introduced Hi! Happy Inside, a new brand geared toward consumers in search of better health.
20 Jun US: Kellogg’s launches snackable cereals in a pouch
Kellogg's hopes that it finally has figured out how to keep cereal sales from getting soggier: sell it in pouches. Goodbye cereal bowl. Hello snack pack - suitable for stuffing into a lunch box, briefcase or purse.
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30 May US: Kellogg responds to the rise of yoghurt: If you can’t beat ‘em, join ‘em
Cereal makers have been losing the battle for the breakfast table to other offerings, notably yoghurt. So Kellogg has struck a deal with Danone to bring its cereal across enemy lines – to the yoghurt aisle. [Click pic to enlarge]
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07 Dec The Obol bowl – never eat soggy cereal again
The Obol is a clever design of bowl that seeks to elevate the breakfast of champions and the dinner of students to a higher level....
07 Sep Weet-Bix in mini format
Pioneer Foods has launched its Weet-Bix cereal, said to be SA's top cereal, in new bite-size format....