08 May ‘Bubbleberries’ go on sale in UK
'Bubbleberries', which look like a small strawberry but have a flavour which is supposedly reminiscient of bubble gum, are being sold in Waitrose stores from this month.
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01 Dec Convenience, indulgence and “natural functionality” drive a super-premium success story
What is it that drives consumers, even in a zero-growth economy, to pay a super-premium price for berries – in fact a 90% premium over the next-highest-priced category? It comes down to six factors, but these factors aren’t exclusive to berries – they’re also key...
01 Dec Convenience, indulgence and “natural functionality” drive a super-premium success story
What is it that drives consumers, even in a zero-growth economy, to pay a super-premium price for berries – in fact a 90% premium over the next-highest-priced category? It comes down to six factors, but these factors aren’t exclusive to berries – they’re also key...