‘Bubbleberries’ go on sale in UK

‘Bubbleberries’, which look like a small strawberry but have a flavour which is supposedly reminiscient of bubble gum, are being sold in Waitrose stores from this month.

The berries, which are officially called Fragaria moschata, are also known as “musk strawberries” or “hautboy strawberries” and were a popular treat in the 18th and 19th centuries. In Jane Austen’s Emma, Mrs Elton raves while strawberry-picking that the “hautboy [is] infinitely superior — no comparison — the others hardly eatable.”

Like many once-popular fruits, however, the berries faded from public consciousness, though they still grow wild in some forests in central Europe and can be easily cultivated in gardens.

Waitrose buyer Bikki Baggott said “This is one of the most aromatic berries we have ever sold at Waitrose. The bubbleberry has an incredibly strong perfume which will take you straight back to your childhood. They have an incredibly familiar taste, which is much more likely to be found in a sweet shop than the fruit and vegetable aisle.

“We hope our customers will enjoy experimenting with this surprising flavour.”

Other fans of the berry say that the flavour is hard to describe, but that it tastes like a mixture of strawberries, raspberries and pineapple.

The supermarket, which will be selling the product in selected stores for five weeks, recommends serving the berries as a dessert with ice cream, marshmallows, or with melted white chocolate.

A number of unusual or heritage fruits have been introduced to supermarkets in recent years, including golden raspberries and red bananas.

Source: The Telegraph