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Carst and Walker

Shoprite serves 100 million R5 deli meals since launch of affordable meal options

This week Shoprite marked a milestone by serving its 100 millionth R5 deli meal since launching the affordable meal options almost two years ago.

Despite escalating petrol and electricity prices, the VAT increase and the introduction of the sugar tax, Shoprite says it remains true to its business promise of low prices in order to bring consumers some much-needed relief.

In fact, it asserts, at the end of December 2018, Shoprite was selling more than 10 000 items at lower prices than the previous year.

“Africa’s largest retailer works tirelessly to provide hard-pressed customers, pensioners and students with products that are affordable and accessible, such as the range of heavily discounted deli meals for just R5 or less which was launched in May 2017,” it notes. 

These include fried fish, potato hashbrown, small pap, pancake, sweetcorn on a stick and vegetable soup. 

Over the past two years, the following have proven to be the three most popular meals: large igwinya (vetkoek), fried egg & tomato sandwich and hot dog.

Everyday groceries below R5 include 73g Maggi 2min noodles, 50g Pot O’ Gold peanut butter, 150g Morvite porridge, 50g Knorr chicken soup, 125g bar of Sunlight laundry soap.

“Shoprite recognises the severe financial pressures which affect many South Africans and will continue to present consumers with innovative and value-added promotions so as to deliver the lowest prices on food and household essentials every day,” asserts the retailer.

It subsidises the cost of basic food items and has extended its bread subsidy indefinitely, with its 600g in-house bakery bread retailing for just R4.99 since April 2016.

The Shoprite Group’s robust hunger relief programme aims to address the food security challenges faced by so many people across the African continent, and it has served more than 37 million cups of soup to communities in need, planted 62 food gardens and trained 1 302 small-scale farmers.

Over R509-million in surplus food from all of its stores has been donated to hundreds of non-profit organisations that collectively feed thousands of hungry people daily.

Source: BUSINESS REPORT

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