04 Mar 2025 SASKO unveils the Bettererest Loaf ever
Nice to see some fresh innovation on staple bread shelves, with PepsiCo’s SASKO promising a soft, tastier and more premium bread experience….
SASKO has introduced the Bettererest Loaf Ever — a revamped and improved version of its white and brown loaves.
The Bettererest Loaf Ever is “the latest iteration of an ongoing quest to satisfy consumer preferences and improve on our best—thus creating an even betterer loaf,” goes the PR.
This, says the company, is achieved by sourcing a superior strain of wheat from around the world and using refined milling techniques to enhance flour quality. As a result, this loaf boasts:
- A softer and fluffier texture that lasts longer
- A lighter, airy crumb with a visually appealing rise
- A more refined taste than ever before
At the launch, Nomsa Khanyile, marketing director at SASKO, spoke about the dedicated process behind the new loaf: “At SASKO, we believe that people who care make things better. Our farmers, millers, bakers, and drivers are relentless in their pursuit of improvement and perfection. They’ve worked tirelessly to refine every aspect of our bread, ensuring that every loaf is softer, tastier, and simply betterer than before.
“SASKO’s quest for continuous innovation is part of its brand DNA, as seen in its Specialty Range, which introduced health-conscious loaves such as Low GI Multigrain Cranberry and Low GI Oats & Honey Flavoured Bread.
“This commitment to anticipating consumer needs and delivering on new trends has now resulted in the Bettererest Loaf Ever. With this, SASKO takes everyday bread to the next level, offering an exceptional experience in every slice.
“This is more than just a product renovation — it’s about reimagining how we enjoy our daily bread. Whether for breakfast, a lunchbox staple, or an evening snack, the Bettererest Loaf Ever is the ultimate choice for South Africans who appreciate quality,” added Khanyile.
The Bettererest Loaf Ever is now available at leading retailers across the country. [Awaiting word on its RSP. Ed]
Source: SASKO