David Timm

SA’s David Timm appointed marketing head for KFC UK

KFC Africa’s highly-regarded chief marketing officer, David Timm, will be leaving SA to take up a promotion as marketing head of KFC UK & Ireland, starting December.

Timm has had responsibility for advertising, new product development, sponsorship and corporate responsibility for 770 restaurants across 14 African markets, including KFC South Africa.

He will replace Jennelle Tilling, who has been promoted to the role of Chief Marketing Officer for Yum! Restaurants International, based in Dallas.

Both moves reflect the Yum! leadership philosophy of global mobility across its portfolio of brands, moving the brightest and the best around the world to meet the on-going challenges of a growing global business.

Timm was also responsible for the multi-award ‘Journey of Hope’ campaign in South Africa, awarded campaign of the year at the 2013 South Africa PRISM awards, and also winning Yum!’s first ever Cannes Lion.  

As a marketing innovator, David has been instrumental in KFC recently been named in the top three most admired brands in South Africa.

Timm says: “I can’t wait to join KFC UK & Ireland – they are a standard bearer within the Yum! family, synonymous with innovation and great results. I’m excited about helping the brand build on its position as one of the country’s favourite restaurant companies.”

Timm has twenty years’ experience in marketing and advertising, having worked for SAB Miller, Bromor Foods and Leo Burnett. He graduated from the University of KZN, and holds an MBA from Edinburgh Business School.