Afriplex-Doehler

SA’s Afriplex and Germany’s Doehler join forces

Paarl’s well-known and pioneering African botanicals ingredient producer, Afriplex, is spreading its wings in a joint venture with Doehler, a global specialist of ingredients and ingredient systems, located in Darmstadt, Germany. This is the latest in a chain of deals in the past few years that has seen global ingredient vendors join forces with attractive South African players to expand and entrench their African footprint.

In announcing this news, both say their common goal is to deliver integrated ingredient solutions that are tailored to the needs of Southern African markets in terms of taste preferences, technological and regulatory requirements.

The JV has multiple positive synergies for both of the companies. Doehler has been active in South Africa with its sales office since 2009.

Hubert-Defert
Danie Nel

“The newly-established company Doehler South Africa is a milestone and an important step in growing the business in South Africa and the adjoining countries. Thanks to the Afriplex application centre in Paarl, we are now able to develop region-specific solutions and deliver customised product samples within minimum time,” says Hubert Defert (top), MD of Doehler South Africa.

Afriplex produces more than 100 different plant extracts. Backed by its own cultivation and latest technology, the company produces a variety of indigenous plant extracts, with a focus on rooibos, honeybush, hoodia, pelargonium, buchu, baobab and a selection of African aloe species. Making use of the Doehler Group’s supply chain network and distribution channels, customers of the food and beverage industry all around the globe will have preferential access to this extraordinary extract portfolio.

Further steps have already been planned. “In the next few years we will enlarge the Doehler South Africa site in Paarl. Besides the investment in state-of-the-art technologies like solvent extraction and fractionation, we will further invest in our R&D capabilities to offer best-in-class solutions for our customers,” says Danie Nel (bottom), MD of Afriplex.

“Many countries in Southern Africa have shown double-digit growth rates in the past few years and promise to keep that track record in the future; hence the joint venture Doehler South Africa is an ideal means of benefitting from this huge market potential.”

The Executive Board of the new company consists of representatives of Afriplex and Doehler.

The new company will follow the Doehler motto: “We bring ideas to life” by providing natural ingredients, ingredient systems and integrated solutions for the food & beverage industry.

About Doehler:

 Dohler

Doehler (www.doehler.com) is a global producer, marketer and provider of technology-based natural ingredients, ingredient systems and integrated solutions for the food and beverage industry. Doehler’s integrated approach and the broad product portfolio are the optimal basis for innovative and safe food & beverage applications. The product portfolio ranges from flavours, colours, health & nutrition ingredients, cereal ingredients, dairy ingredients, speciality ingredients, and fruit & vegetable ingredients to ingredient systems.
Headquartered in Darmstadt, Germany, Doehler has 23 production sites, 48 sales offices and application centres and sales activities in over 130 countries. More than 3,500 dedicated employees provide our customers with fully integrated food & beverage solutions from concept to realisation.
“WE BRING IDEAS TO LIFE.” briefly describes Doehler’s holistic and strategic approach to innovation. This comprises market intelligence, trend monitoring, the development of innovative products and product applications and advice on food safety and microbiology, food law and Sensory & Consumer Science.

About Afriplex:
Afriplex Source to ShelfAfriplex (www.afriplex.co.za), located in Paarl, South Africa, is a producer and supplier of wellness product solutions from source to shelf. The company is continuously conceptualising, testing and developing novel and commercially viable products for local and international clients in the food & beverage and pharmaceutical & healthcare industries.

Afriplex harvests high-quality raw materials from approved, sustainable resources and then transforms these into a range of innovative, client-specific products and services. Thanks to its own cultivation and latest technology, the company produces a variety of indigenous plant extracts, although the main focus of its commercial plantings is rooibos, honeybush, hoodia, pelargonium, buchu and a selection of African aloe species.
The product portfolio for the food & beverage industry ranges from functional foods and beverages, flavours & aromas, botanicals plants & extracts and essential oils to syrups, emulsions and packaged herbal teas. Besides botanicals & plant extracts, Afriplex also delivers syrups, tablets, capsules and tinctures to the pharmaceutical industry.
“FROM SOURCE TO SHELF” describes the unique supply chain developed by Afriplex to release value to its customers around the globe.