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Royco Pasta Bases

New range of value Royco Pasta Base sauces

Mars Foods Africa has extended its Royco brand offering in the wet cooking aids category with the launch of a new range of value Pasta Base sauces.

Says the press release:

Offering consumers great value and convenience, New Royco Pasta Bases are the ultimate meal helpers for busy consumers who love cooking delicious meals for their families.

These new, quick-and-easy, concentrated Pasta Bases come in value-for-money, family-size 200g pouches (sufficient for a meal for six vs the current category standard of four) in six family favourite recipes.

Two of these, Macaroni & Cheese and Lasagne Cheese, are unique to this category and complete the range together with the ever-popular Savoury Mince, Bolognaise, Bacon Carbonara, and Tomato & Basil.

Macaroni & Cheese and Lasagne Cheese are two of the most popular South African pasta meals but are seldom made at home due to their perceived complexity. With Royco Pasta Bases, consumers will now have the confidence to prepare them more regularly.

Tapping into existing consumer behaviour of cooking from scratch, Royco Pasta Bases give consumers the confidence to cook delicious family favourites by covering all the tricky bits at an accessible price point, while allowing busy cooks to add their own personal touch. This is what gives Royco Pasta Bases the edge over all-in-one cook-in sauces.

“After the successful launch of our first-to-market Recipe Base range last year, Royco has shown that it has the recipe for category growth.” says Mandy Murphy, marketing director for Mars Foods.

“With our new Pasta Base range we are confident that we will continue to attract new consumers to the category by giving them more choice, affordability, convenience, accessibility and above all, authentic taste.”

Royco Pasta Bases are a mouth-watering blend of concentrated flavoursome ingredients. They are free of added MSG or preservatives and were developed after extensive research to identify pasta meals enjoyed most by South African families.

Available in convenient, value for money 200g stand up pouches for a family meal for six, New Royco Pasta Bases will save consumers valuable time in the kitchen by taking care of the tricky, time consuming part of cooking but still allowing them to be involved in making the end meal.

A “Simply Add” recipe tag on each pouch makes these generous pasta dishes easy to prepare with basic staples from the refrigerator or pantry.

Royco Pasta Bases are priced to allow a rsp of R19.99. They will be on shelf from November.

For further information on the new range visit www.royco.co.za.

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