29 Sep 2014 Polyoak Packaging takes top prize at Afristar Awards 2014

Polyoak Packaging is the proud winner of the top prize at the inaugural AfriStar Awards hosted in Nairobi, Kenya on September 10, 2014. Organised by the Africa Packaging Organisation (APO), this is the first packaging award to cover the all Africa region.

The AfriStar Trophy for Best Overall Packaging was awarded to Dairypack Tubs for the Melrose Cheese Wedges Tub, developed in conjunction with Parmalat SA.

The 200g tub was also declared the winner in three other separate categories namely Best in Plastic, Best in Food and Sustainability.

The reverse printed in-mould label on the lid is precisely positioned to ensure the breathing holes are not obscured.

Dairypack Tubs chief executive, Karl Lambrecht and Gail Swanepoel (key accounts manager) accept the award from Pamela Dede, Kenya’s Deputy Director of Industry.

The compact tub achieved a significant weight reduction compared with the previous version, while simultaneously improving branding on pack through advanced in-mould labelling (IML).

The IML on parallel sides of the tub required precision equipment for accurate positioning of the label to perfectly align the tamper tab to match the design on the label and to avoid obscuring the breathing holes on the lid.

With the nutritional information reverse-printed on the lid, the bottom is left unlabelled and is clear to view the product through.

The slimmer tamper-evident tab is stylishly shaped to blend in with the design, and enables the tub to be displayed flat on its base or upright on its side for easy merchandising in store.

Best of all, this Melrose Cheese Wedges tub is made from mono material (polypropylene) for easier recycling to reduce its environmental footprint.
The judges said “It looks good and it works. The pack has a positive environmental impact – with material reduction and the use of mono material making for easy recycling. The design and positioning of the label is brilliant.”
Karl Lambrecht, chief executive: Dairypack Tubs adds, “This is a great example of what can be achieved using IML on tubs to lightweight the pack while optimising display with highly appetising, photo quality graphics.”

Polyoak Group: www.polyoakpackaging.co.za