Polyoak launches new website
Polyoak Packaging has launched a striking new website that highlights the group as a true ‘one-stop packaging shop’ for rigid plastic packaging for dairy, beverage, food and industrial applications.
This covers bottles, preforms, closures, buckets, drums, tubs and garments hangers. The service includes packaging design, mould manufacture, generic and customer exclusive packaging production, testing services, rental of filling equipment and technical support.
“All the previous division-specific websites have been replaced with the new consolidated website for simplicity,” says Michelle Penlington (right), national executive for marketing at Polyoak.
“Their URLs have been redirected to take users to the new website automatically, where they will find a dedicated section for each specialist division with information about the division’s packaging range and decoration options, manufacturing process and facilities. A highlight is the ‘Be Inspired’ flash showing our latest innovation at the click of a button.”
The homepage is fresh, modern and impactful. It has been designed to provide users with packaging information to best suit their needs quickly and directly, by selecting the relevant industry or application from the homepage.
Considerable space has been devoted to the Sustainability section which demonstrates Polyoak’s commitment to and focus on their people, community and planet (environmental sustainability).
There is a separate Careers section which profiles various roles within the business, serving as a useful tool for prospective job candidates to get a feel for what it is like to work at Polyoak. They are able to browse and apply for vacancies in this section too.
The new website offers easy access to Polyoak’s product leaflets and certification documents along with directions to all of their sites nationwide. This makes it a useful tool for employees, customers, suppliers and potential job candidates.
Penlington explains, “The last websites were launched in 2007 which is a lifetime ago in digital time. The website re-fresh forms part of a broader marketing initiative to refine our range and revitalise our marketing communication with new product leaflets and further materials to follow.”
Polyoak’s Group MD, Jeremy Mackintosh concludes, “At Polyoak we see ‘innovation’ as anything that helps to drive and improve our business and the way our customers experience us. In this respect our marketing team has to be congratulated.”
Polyoak Packaging new website; www.polyoakpackaging.co.za
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