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NPD in action: realising today’s food-bev trends

Innova Market Insights, a leading international market researcher, is a great source of news and information on trends and NPD which it publishes freely on its outstanding FoodIngredientsFirst.com website. Here are some of its latest insights on today’s trends coming to reality on supermarket shelves around the globe.

NPD in action: Lighter choices

Consumers are becoming increasingly aware of everything they eat and they do not want to give up the pleasure of consuming their favorite products.

In this context, lighter choices are gaining momentum as consumers continue to look for ways to eat and drink more healthily, while still enjoying a little of what they love.

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What goes around, comes around: Circular economy and waste reduction

Contributing to a circular economy and waste reduction is both a challenge and an opportunity for food and beverage businesses. From startups to multinationals, environment positioning is paramount. This can be achieved by reducing resource input, waste and emissions, adopting sustainable practices and also through impact compensation programs.

How to preserve the value of resources with as little impact on the environment as possible while capitalizing on disruptions within the industry is the key to a sustainable yet profitable business.    

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Spicing it up: Hotter flavours

Hotter flavours are on the rise. New food and beverage products featuring spicy flavors increased with a CAGR of 14.2 percent (Global, 2013-2017). However, simply adding peppers to a product is not enough, as consumers are seeking intense experiences with flavour combinations that challenge the norm and offer them more refined palates in terms of spiciness.

Creativity is key to keeping consumers engaged in NPD with hotter flavours.

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Top ten trends 2018: On trend product innovation

The increasingly thoughtful and mindful consumer will continue to catalyse changes in the way that companies produce, package and label their products.

“Mindful Choices” leads the list of Innova Market Insights’ Top Ten Trends for 2018, where the company continuously analyzes global developments in food and drinks launch activity and consumer research to highlight the trends most likely to impact the food and drinks industry over the coming year and beyond.

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NPD in action: Confectionery

Indulgent, premium and better-for-you are the key themes in confectionery NPD. To stand out of the shelf, confectionery bets on unexpected flavour combinations and new textures.

Ethics also plays a role in new product launches, which can be perceived by several fair-trade certifications and ingredient provenance on the label.

Health claims are desired. However, products that balance health and indulgence claims offer the greatest potential for growth.

Creativity and a holistic wellness approach are paramount to staying ahead of the competition and satisfying consumers’ demand for novelty.

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