Generic selectors
Exact matches only
Search in title
Search in content
Post Type Selectors
Opening-wine

“Nice wine, no corkscrew?” strikes YouTube gold with 8+ million views

The British owner of a French wine company has created a viral hit on YouTube with his sassy video on how to open a bottle of wine without a corkscrew. Nearly 8.5 million people have watched it to date – and no wonder, as it sure offers great advice!

Stephen Cronk, owner of Mirabeau En Provence winery, says the desire for a direct consumer connection inspired him to record the  50 second YouTube video that solves the dilemma of those lucky enough to own a nice bottle of wine and a smartphone, but unlucky enough to lack a corkscrew. [Perhaps another good reason to buy wines with screw caps. Ed].

The video features Cronk using a leather brogue shoe to open a bottle of wine – and, disarmingly simple though it appears, he said it took a long time to finesse his marketing approach in a very competitive wine world.

“It was my 222nd video. I’d been trying to engage with consumers in a fun way for the best part of four years. Then I seemed to strike gold totally fortuitously,” Cronk said, explaining that he started out trying to talk to the wine trade in his videos, but now speaks directly to the consumer.

 

Spread the love