“Red is the number one colour in the food industry. Thanks to its properties, Candurin NXT Ruby Red meets the growing needs of users for a superb and stable colour that also makes products very recognisable,” says Miriam Becker, Director Global Marketing Cosmetics / Decorative Materials at Merck.

Candurin NXT Ruby Red reportedly imparts a distinctive finish to diverse products such as chocolate or baked goods, chewing gum or candies, fruit gums or other sweets. It also gives ice cream and beverages an unmistakable glitter.

The company says that, combined with excerpts or aromas of red fruits, it visually boosts the taste sensation. Candurin NXT Ruby Red can also be used to highlight special properties of food supplement tablets and capsules so as to underscore the value of the products.

Merck’s pigment innovation also upholds the claims “vegan” and “without any artificial colours” – unlike the food dye alternatives such as non-vegan Carmine (E 120) and synthetic Allura Red (E 129).

“Highly recognisable products with the unique and striking red pearlescent appearance of Candurin NXT Ruby Red are also set to succeed internationally since this new-generation effect pigment is widely approved, meets international food industry standards and has both Kosher and Halaal certification,” adds Becker.

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