New ZANG caffeinated chocolate bar

ZANG is a new caffeinated chocolate bar, designed to give people a pick-me-up when they need it most.

It is claimed as the first chocolate in South Africa to add function to delight, “as pleasurable a recharge as one could ever hope to have. Whether it is a mid-afternoon office slump, a pressing deadline or cramming for exams, ZANG has an espresso-like-kick that gives you an extra bit of a boost,” goes the PR.

Caffeinated chocolate is a first for South Africa, and the brainchild of two young entrepreneurs, Brett Horwitz and Jethro Braun.

“It was important for us to not compromise on taste and quality. Therefore, we worked closely with a chocolatier and did extensive product testing. The result is a 45% cocoa mass milk chocolate with a great taste,” says Braun.

For the brand’s identity and design, they collaborated with branding specialist Grant Rushmere, known for his work on BOS Ice Tea, Afro Coffee and most recently new craft beer, Striped Horse.

“The word ‘Zang’ originates from American street slang, meaning ‘kiff’ or ‘cool’, and also references light or energy in Chinese culture. The ‘calavera’ or sugar skull from the Mexican Day of the Dead celebrations inspires the design. The influence of Mexican design and culture resonates strongly with our own African design culture: unselfconscious, colourful, expressive, and playful. The intricate detail in the artwork of the skull is derived from our very own Cape broekielace – making the brand uniquely South African.” says  Rushmere.

ZANG comes in two sizes: a small bite-sized, 14g and standard 36g bar. Recommended retail price is R6.45 and R13.95 respectively.