Tate & Lyle
WCA Life Science
Calibre Brand Solutions

New start for one of SA’s top packaging technologists

There is an exciting new packaging agency collaboration in town. For the first time in South Africa, brand owners have access to a high-calibre packaging and brand design skills combined with the renowned expertise of one of the country’s most highly-regarded packaging technologists and project managers.

Calibre Brand Solutions, with a reputation for arresting concept design that is focused on brand communication and is well known in the FMCG sector as the best finished art studio in Cape Town, has been joined by Ingrid Schoeman (left above), MD of her own consultancy, Packaging IS.

Schoeman has 25 years’ experience working with FMCG packaging and materials. She has worked as a project manager in development teams for several high-profile FMCG companies, and has an in-depth understanding of packaging components across the spectrum of applications, print technology, and labelling legislation.

Together, Ingrid and Angela Deary, longtime MD of Calibre Brand Solutions, offer a holistic brand and packaging design service – from conceptualisation to creation, implementation and delivery.

This dynamic team’s focus is to provide concepts that can be executed, advice about component sourcing, and to deliver compliant on-pack and marketing copy, and finished art that requires minimum repro before press.

‘Our aim is to create designs that quicken the pulse, inspire conversation, and contribute to the commercial success of a brand. We do this by encouraging a free flow of ideas and collaboration with our team and our customers,’ Angela says.

Our passionate and skilled customer service specialists ensure that all aspects of a brand’s development is project managed with precise attention to detail. Maintaining our customers’ brand DNA is a priority to us, and our quality management systems ensure consistency in everything we produce. At Calibre Brand Solutions we believe experience is everything.”

‘We specialise in packaging design, and brand creation and evolution, which includes pre-press and DTP work. We also offer advice about packaging components and materials, the latest industry trends, print technologies, and legislation for labelling foodstuffs. No product under our watch will be recalled,’ Ingrid adds.

Calibre Brand Solutions offers full project management services if required. With a variety of blue chip and smaller FMCG manufacturers as long-standing customers, no job too big or too small for this Cape-based agency.

Calibre Brand Solutions; www.calibrebrandsolutions.co.za; T 021 426 5340

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