Royco Recipe base

New Royco Recipe Bases – an innovative market first launch

Royco, one of South Africa’s most trusted food brands, has launched a new innovative range of wet Recipe Bases, convenient and affordable meal helpers for busy consumers who love cooking delicious meals for their families.

A market first for the country, New Royco Recipe Bases give consumers the confidence to expand their cooking repertoire with six authentic South African family favourite recipes offering all the benefits of a wet cooking aid while still involving them in the kitchen.

Recipe Bases are a blend of flavoursome herbs and spices with fresh ingredients and are free of added MSG or preservatives. They come in a value-for-money, family-size pouch in six variants: Bolognaise, Chicken a la King, Butter Chicken, Breyani, Beef Casserole and Chicken Casserole.

Committed to growing the cooking aids category in South Africa, Royco has effectively created the perfect bridge between consumers using dry cooking aids and those who prefer the more premium cook-in-sauces by offering affordability, convenience, accessibility and above all, authentic taste.

“Mars Incorporated has successfully launched Recipe Bases in Australia and saw the range transform the Cooking Aids category by driving category growth,” says Jann Lurie, brand manager for Mars Foods, who developed the range based on extensive research to identify the meals enjoyed most by South African families.

Royco Wet Recipe Base Range2Available in convenient, value-for-money 200g stand up pouches for a family meal for four, New Royco Recipe Bases will save consumers hours in the kitchen by taking care of the tricky, time consuming part of cooking but still allowing them to be involved in making the end meal. A “Simply Add” recipe tag on each pouch, makes these generous family meals easy to prepare with basic staples from the refrigerator or pantry.

Royco Recipe Bases are available at stores country-wide at a recommended selling price of R18.99 per 200g pouch.