New look Lunch Bar

New look for SA’s iconic Lunch Bar

For the first time in many years Cadbury Lunch Bar, South Africa’s most iconic chocolate bar, is revealing a new logo and packaging design, whilst keeping the same great taste that consumers have come to know and love.

“Through the introduction of this new logo and the addition of the Cadbury purple to the wrapper, we aim to reinforce the Cadbury endorsement of a quality product and to stay relevant to our consumers by changing with the times,’ says Andrea Wright, Mondelez SA Category Lead for Chocolate.

“We hope that consumers will love the change as much as we do and that they will continue to enjoy Lunch Bar’s combination of chunky peanuts, crisped rice, delicious wafer and chewy caramel, all smothered in a thick layer of Cadbury Milk Chocolate.”

Lunch Bar will be celebrating this bold new look with numerous activities over the coming months.

And then, of course, one must ask this question, see below? One awaiting an answer from Mondelez…

Lunch Bar tweet